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MINI has best worldwide sales month ever

MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units…

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2016 MINI Convertible first drive review

We drove the Convertible in Cooper S trim equipped with both the new six-speed manual transmission. The steering is typical Mini, meaning twitchy off center (the press materials refer to this as go-kart handling) with a surprising measure of torque steer thrown in. That said, on tight mountain passes, the Cooper S surprises with commendable…

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Can MINI grow the brand without losing fans?

Mini executives say the brand needs to change. Not only are buyers moving increasingly to SUVs as fuel prices have dropped, but German luxury models are competing with Minis too. While the MINI brand needs to grow to survive, that growth can’t go against its brand values. As BMW knows perhaps better than any automaker,…

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MINI brand experience Amsterdam

Amsterdam is a big city. With a population of around 800,000 people in a city about the size of Waco, Texas, Amsterdam doesn’t have room for a huge car dealership in the heart of the city. In December, 2011 MINI opened the MINI Brand Experience store in Amsterdam. Do they sell MINIs? No, but they…

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First pictures: MINI Clubman One D

MINI has revealed its new fleet-focused Clubman One D. Due to go on sale next month, the most economical Clubman will be priced from £21,375. Powered by the firm’s 116hp 1.5-litre-cylinder diesel, the One D emits 99g/km of CO2 in manual form and 104g/km of CO2 with an automatic transmission fitted – warranting 19% and…

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BMW plans software overhaul to fend off Apple

BMW is planning a major corporate changes going forward, in an effort to build “the most intelligent car” it can, sensing impending competition from Apple, Google and others in Silicon Valley. Klaus Froehlich, a BMW board member who oversees the company’s research and development, spoke with Reuters at the Geneva auto show this week. He…

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MINI reveals exclusive enhancements for the UK

MINI has announced a number enhancements for the standard specification on MINI Hatch models and the introduction of new personalisation options available exclusively for UK drivers. LED headlights and foglights are now included in MINI’s flagship option pack, the MINI Chili Pack. Such are the savings of MINI Chili Pack that it is bought by…

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Worldwide MINI sales up 8.6% for January

Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s main growth drivers, with sales of that model increasing 49.2% (5,783). The new MINI Clubman’s strong start continued into January with a total of 2,300…

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World Premier: 2016 MINI Clubman ALL4

The market launch of the new MINI Clubman sees the latest model generation of the British brand embark on its advance into the premium compact segment. Additional momentum is now provided by the all-wheel drive system ALL4. The new MINI Clubman ALL4 guarantees an even sportier yet particularly supreme type of driving fun. What is…