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World Premier: MINI Seven Special Edition

MINI USA is proud to introduce the new MINI Seven, the first special edition of the latest MINI generation which presents a striking combination of the brand’s traditional values and the progressive product quality of the current models. Exclusive design features on the exterior and interior underscore the British origins, hallmark driving fun, premium character…

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Event – Himley Hall 2016

I’d never attended the Himley Hall show before despite it being one of the oldest on the MINI show caledar. But the British Mini Club was inviting owners of MINIs built between 2001-2006 to celebrate the 15th anniversary of that model of MINI. Despite the distance, I wasn’t going to miss a chance to display…

MINI JCW Convertible

World Premier: MINI JCW Convertible

When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimised for use on the race track with distinctive design…

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MINI has best worldwide sales month ever

MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units…

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2016 MINI Convertible first drive review

We drove the Convertible in Cooper S trim equipped with both the new six-speed manual transmission. The steering is typical Mini, meaning twitchy off center (the press materials refer to this as go-kart handling) with a surprising measure of torque steer thrown in. That said, on tight mountain passes, the Cooper S surprises with commendable…

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Can MINI grow the brand without losing fans?

Mini executives say the brand needs to change. Not only are buyers moving increasingly to SUVs as fuel prices have dropped, but German luxury models are competing with Minis too. While the MINI brand needs to grow to survive, that growth can’t go against its brand values. As BMW knows perhaps better than any automaker,…

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MINI brand experience Amsterdam

Amsterdam is a big city. With a population of around 800,000 people in a city about the size of Waco, Texas, Amsterdam doesn’t have room for a huge car dealership in the heart of the city. In December, 2011 MINI opened the MINI Brand Experience store in Amsterdam. Do they sell MINIs? No, but they…